Statement

Stella’s, a restaurant and bar, leans toward a more nostalgic playful vibe and is most known for its stuffed burgers. For this rebrand, there was a drive to push further on the aesthetic of the interior graffiti style and bright colors by bringing it into the outside world. To accomplish this the logo was redesigned into a stuffed burger with neon signs and storefront art for the restaurant itself. A new food truck concept, a sandwich board, t-shirts to add to Stella’s outdoor experience, and finally food packaging and drink labels.