Statement

This Daegu rebrand pursues expressing its rich history, growth, and future, with its people’s creativity and happiness at the forefront. To accomplish this a new logo will be displayed at a festival launching the new change. This festival will provide a parade that will follow a road decal through the city, it will be encompassed by food and beverage stalls lines with posters and end at a social zone in which a statue, digital billboard, and photo opportunity sits. Further touchpoints will be provided to create a more personal one-on-one approach.